2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything is a book by by Mauro Guillen.

“Bold, provocative…illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.”

The world is changing drastically before our eyes Be prepared for what comes next. It is a ground breaking analysis from one of the world’s foremost experts on global trends. Once upon a time, the world was neatly divide into prosperous and backward economies. Besides, babies were plentiful, workers outnumber retirees. People aspiring towards the middle class yearn to own homes and cars. Companies didn’t need to see any further than Europe and the United States to do well. 

Reshaping The Future

2030 is a one-stop list of the most transformational trends. In a decade that will fundamentally alter the way we live, work, and interact forever. Mauro Guillen reminds us of our interconnectedness and vulnerabilities. However, these are from demographic shifts, to urbanization. Even changes in the gender/wealth nexus, technological adjustment of the global economy as such. This is a must read book, which we simply cannot afford to ignore.


We know a lot about what’s going on with dollars and cents. Still we’re surprisingly uninform about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we’re having fewer babies. Why the middle class is stagnating, unemployment is shifting, and new powers are rising.

 Guillen prophesies that middle-class markets will grow in Asia at a much faster clip than in Europe and North America. While Africa, which now has the world’s fastest-growing populations, will be on the brink of either disaster or a renaissance. Infact, that will finally bring it wealth. “For better or worse,”. He writes, “its fortunes will matter globally.” Regarding the issue of population, the world will be older almost everywhere. 

Although, the book mulls about the tectonic trends. By the year 2030 it would put paid to the conventional, and upend received wisdom. The author highlights some aspects. The most powerful middle class in terms of sheer population, purchasing power by the year 2030 would be in India. In fact it will also be China.

2030:What will be the major trends

Are you a woman and reading this? Nevertheless, drop whatever it is that may be doing, do a cartwheel, or two, and whoop out in undisguised glee. For according to Mr. Guillen, women will get rich and most importantly richer than men by the year 2030. 

Incidentally, holding forth on futuristic trends, one cannot afford to neglect or ignore the existential threat of Global Warming. Neither does Mr. Guillen. After this cities, according to him have become teeming masses of humanity. Drastic and conscientious measures are instituted and these megapolises face imminent peril. While an added melancholic aspect attached to the new age city, according to the author is its dehumanization.

Mr. Guillen proclaims that our cities have lost their soul and are beginning to alienate themselves. Mr. Guillen also offers a kind of liberation and escape from the vice like grip of a city life. Drawing on the principle of “mundanity of excellence” – a term coined by the sociologist Daniel Chambliss.

Actually, Guillen encourages us to consider the dynamic inter-play. Indeed it is between a range of forces that will converge on a single point. 2030, that will be, for better or worse, the point of no return. 2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,”. Thereby revolutionizing the way you think about cataclysmic change and its consequences.


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ARRIVAL (2016)

ARRIVAL (2016)

A Folding Bicycle With Proper Wheels